The Millennial Abyss: Download

Millennium Advertising

1996-1999

The Fox network spent significantly little time and money promoting the struggling Millennium, particularly in comparison to its other hit shows. This lack of exposure helped lead to the poor ratings that eventually brought the series to its end. The series was never brought to the attention of most primetime viewers.

Fox's outright refusal to grant Millennium the primetime advertising time it deserved and clearly needed was a constant source of frustration for the staff, who were working hard to get the series the attention it deserved and striving to keep the series on the air. Executive Producer Glen Morgan observed throughout the second season that much of the on-air advertising time that should have been devoted to promoting Millennium had, instead, been allocated to Fox Sports. Truly, the network was partially responsible for the show's failure to perform during the Friday night timeslot.

Nonetheless, scattered examples of Millennium advertising are available from various media. These posters and advertisements represent the limited promotion for the series that took place off the air. The show's premiere in October of 1996, in particular, launched a massive advertising campaign that encompassed bus stops, newspapers, magazines, billboards, postcards, movie theaters, and the internet. Here, at the Abyss, you will be able to download your own collection of Millennium advertisements.

General Promotion

1996 Series Premiere Billboard