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Millennium Advertising

1996-1999

The Fox network spent significantly little time and money promoting the struggling Millennium, particularly in comparison to its other hit shows. This lack of exposure helped lead to the poor ratings that eventually brought the series to its end. The series was never brought to the attention of most primetime viewers.

 

Fox's outright refusal to grant Millennium the primetime advertising time it deserved and clearly needed was a constant source of frustration for the staff, who were working hard to get the series the attention it deserved and striving to keep the series on the air.  Executive Producer Glen Morgan observed throughout the second season that much of the on-air advertising time that should have been devoted to promoting Millennium had, instead, been allocated to Fox Sports.  Truly, the network was partially responsible for the show's failure to perform during the Friday night timeslot.

 

Nonetheless, scattered examples of Millennium advertising are available from various media. These posters and advertisements represent the limited promotion for the series that took place off the air. The show's premiere in October of 1996, in particular, launched a massive advertising campaign that encompassed bus stops, newspapers, magazines, billboards, postcards, movie theaters, and the internet.  Here, at the Abyss, you will be able to download your own collection of Millennium advertisements.

 


 

General Promotion

 

  1996 Series Premiere Billboard

 

  1999 Billboard Advertisement

 

  Series Premiere Bus Shelter Poster

 

  Series Premiere Promotional Poster

 

  Season Two Promotional Poster

 

  Internet Banner Advertisement

 

  1998 Fox Fearsome Friday Ad

 

  UK Video Promotion

 

  2004 DVD Promotion

 


 

Japanese Video Advertisements

 

  Japanese Promotional Poster

 

  Season One Video Set Ad

 

  Season Two Video Set Ad

 

  Season Three Video Set Ad

 

  "Human Essence" Ad (Close-Up)

 

  Third Season Video Set (Close-Up)

 

  Millennium Promotion (Close-Up)

 

  Magazine Advertisements

 


 

Miscellaneous

 

  Laguna Pottery Promotion

 

TV Guide Advertisements

 

  "Pilot"

 

  "Gehenna"

 

  "Dead Letters"

 

  "Kingdom Come"

 

  "522666"

 

  "Loin Like a Hunting Flame"

 

  "Force Majeure"

 

  "The Thin White Line"

 

  "Sacrament"

 

  "The Beginning and the End"

 

  "Beware of the Dog"

 

  "Monster"

 

  "19:19"

 

  "The Curse of Frank Black"

 

  "Jose Chung's Doomsday Defense"

 

  "The Mikado"

 

  "Owls"

 

  "Somehow, Satan Got Behind Me"

 

  "The Time is Now"

 

  "The Innocents"

 

  "Exegesis"

 

  "Thirteen Years Later"

 

  "Skull and Bones"

 

  "Through a Glass Darkly"

 

  "Human Essence"

 

  "Borrowed Time"

 

  "Collateral Damage"

 

  "The Sound of Snow"

 

  "Antipas"

 

  "Matryoshka"

 

  "Bardo Thodol"

 

  The X-Files: "Millennium"

 


 

Award Advertisements

 

  1996 People's Choice Award Ad

 

  1998 Golden Globe Awards Ad

 

  1997 Emmy Awards Ad

 

  1998 Emmy Awards Ad

 

  1999 Emmy Awards Ad

 

 

THE MILLENNIAL ABYSS